Nothing can be more frustrating then not being able to find your web site in the vast variety of search engines and directories that are on the World Wide Web. We will not just build your web site and say “so long nice doing business with you and good luck”. Naples Internet Design will confer with you during our check list process, and by filling out our “Net Copywriting for Search Engine Relevance Ratings Form” to make sure your keywords, key phrases, page titles, site title, and other important factors used in creating your “Meta Tags”, are correct for ultimate search optimization and return relevance. If these very important components are not present in the script of your web site, your internet presence will be like the proverbial bottle floating in the ocean with a message inside of  it, hoping to be found by someone. Search Engines and Directories have changed in many ways’s such as how they work, how they generate income, and how they place your listing among other web sites that might be in your category. Naples Internet Design will list your web site with over 600 secondary search engines and data bases, as well as the primary and most imortant search engines and directories which are now all fee based for commercial business listings. We will mention below some of the present facts and types of search engines & directories that are available for ultimate return relevancy and optimization for your site.

The term "search engines" can be broken into three categories:

1) REAL search engines (which in our opinion, total less than 20 within the United States)

 2) Directories such as Yahoo, LookSmart & Open Directory ( use human editors not computerized "spiders" to index your web site) Google is the #1 top search engine.
For commercial web sites all top search engines and directories are fee based for top positioning as a sponsor. This proven formula is based on a cost per click basis.

3) THOUSANDS of FFA's "Free For All" web sites.
 
4) From a marketing perspective, search engine positioning can generate a better Return Of Investment than conventional forms of marketing such as direct mail, print ads and trade shows. The quality of these leads are incredibly high as these are people who are specifically interested in your products or services ...right now. Having a top ranking in a major search engine for one of your products is like having a full page ad in the Yellow Pages in every major city of the world. 

Here is what various marketing research firms have found in their studies:

81 percent of internet users find the web sites they're looking for through search engines. And 54 percent of experienced online shoppers primarily rely on a search engine when trying to find a product to purchase online.
- Jupiter Communications: Consumer Survey Data

Search engines create more awareness for websites than all advertising combined including banners, newspapers, television, and radio.
- IMT Strategies

Search engines are the most effective form of advertising.
- IMT Strategies

Over 80% of search engine users find what they are looking for within the first three pages. Sales leads made from keyword and phrase searches are the most qualified and have the highest purchase probability.
- Forrester Reports

Today's top U.S. search engines (and directories such as Yahoo) are collectively responding to well over 300 million searches per day! Google alone currently has over 2 BILLION web pages in their index. If your web site is not appearing within the first few pages (when searching for your products and services), you are missing hundreds, possibly thousands, of highly qualified leads. It only makes sense to target people who are already looking for you in the first place.

Below are some of the “Major Players” in the top level search tools used today: